Being vegan or vegetarian is a lifestyle choice many around the world are committing to, with a sharp increase observed every single year. It is getting easier and easier to live a meat-free lifestyle, with more and more convenient cruelty free options available on a daily basis.

But WHY? Why are so many adopting a way of living that is such a contrast to what has been ingrained in our culture for so many years? Most vegans or vegetarians you talk to would draw reference to the following three broad themes (click to explore!):